This is a free conversion copywriting guide. Discover 8 strange psychological “hot buttons” that increase website conversions even if you suck at copywriting. Knowing what motivates visitors to take action on your website is a skill that not many people have. Whether that action is sharing blog posts or subscribing to a newsletter, it’s difficult … Continue reading
In this post, I’m going to teach you how to build an email marketing strategy from scratch… “Gross! I can’t believe you use email to try to sell your stuff!” The average man would take this as an insult (especially if you’ve spent hours building an email marketing strategy). But I am NOT the average … Continue reading
Every single day you are gaining more and more competitors. Isn’t it great! Your competitors drive you to get better, be more lean, be more efficient. And one thing that your competitors will never have is your story. The following is an interview with professional marketer and storyteller, Jenny Sjolund. Tell us about your current … Continue reading
This is a guest post by Ty Brown. Ty tripled his business in two and a half years using stories and storytelling. Now he speaks, writes, coaches, and consults with other businesses on how to do the same. Find him at Ty the Speaker. The most savvy marketers tend to be ahead of trends. As technology and society … Continue reading
AppSumo has become one of those iconic companies in the online space. At first glance, it could be said that they’ve got a focus on only the NERDosphere. That’s why AppSumo makes for an interesting case study. They went from ZERO customers to 500,000 customers… …in just 18 months. And guest what? Email marketing played … Continue reading
Meet Samuel P.N. Cook, a US Army Veteran and high-end marketing consultant (the marketing is a recent thing). Sam served in Iraq and helped solve war problems… but he didn’t do it with guns. Despite leading 140 soldiers with 9 tanks, 13 armour cavalry fighting vehicles and 10 snipers, Sam used storytelling and persuasive writing … Continue reading
Andre Chaperon is one of the best email marketers I know. He’s also a badass email copywriter, despite never learning copywriting the traditional way (like CopyHour, for example). Andre created Autoresponder Madness, a course that teaches you his storytelling system for email marketing. His entire business runs off the back of email autoresponders (the hallowed … Continue reading