This guest post on how to write an about page is by Tavleen. Tavleen is a Positioning Strategist over at TheYouEngine.com. Grab her Wordsmith’s Secret Swipe File to swap weak frail words/phrases in your copy with power-packed punches. Have you tweaked your ‘About Page’ a gazillion times? But you’re still not sure if it forms … Continue reading
This is a guest post by Tavleen Kaur. Tavleen is a Positioning Strategist and the founder of TheYouEngine.com. She helps coaches and consultants position themselves in their niche through credible, compelling and empathetic copywriting. Writing a case study that’s capable of selling your product/service is hard work. Bringing out a story that resonates and moves … Continue reading
This is a guest post by Tavleen Kaur. Tavleen is a Positioning Strategist and the founder of TheYouEngine.com. She helps consultants, coaches, and freelancers convert their prospects using the psychology of empathy. When it comes to selling your product through email autoresponder, the only way to sell successfully without being salesy is to cultivate empathy … Continue reading