How to Make Money as a Freelance Content Writer

How to Make Money as a Freelance Writer

This is a guest post by Ty Brown where he shares his tips on how to make money as a freelance content writer.  So you’ve decided you want to learn how to make money as a freelance content writer. I’ve got bad news for you. There are a gazillion freelance content writers out there trying … Continue reading

B2B Copywriting – No, It Isn’t That Different’

Okay, copywriters. Tell me if you’ve heard this one… “No, no, no… You’re being WAY too familiar in this sales letter/email series/VSL/advertisement. This is a COMPANY. We’re a corporation. We’re selling to OTHER corporations. We can’t be speaking to people in such familiar terms.” I’ll be honest with you. This is one of my biggest … Continue reading

How To Name A Product (Don’t Rely On Hype!)

How to Name a Product

Did you guys buy the Super Cash Explosion Dynamite 4000 Program? What about the Rags to Millionaire Playboy Fat Wallet Club Program? Okay, okay. As far as I know those programs don’t exist. But they don’t sound too far fetched, do they? It seems like every time I open my email I’m being pitched another … Continue reading

Features vs Benefits: This ONE Phrase Will Transform Your Copy

This-ONE-Phrase-Will-Transform-Your

I want to share with you ONE PHRASE that changed my copy and sales process forever. One phrase that suddenly made everything more powerful, that tapped into the emotions of buyers, and that increased my conversion rates. That one phrase is: “What that means to you…” Now, in order for you to understand how this … Continue reading

How to Scam People With Your Marketing

How to Scam People With Your Marketing

“Stop sending me these SPAM messages!  You are nothing but a scammer!!!” If you do any email marketing YOU have had this message sitting in your inbox.  Probably more times than you can count. For some reason, there is a certain segment of the population that thinks if you are selling anything…and I mean anything…that … Continue reading

How to Build an Email Marketing Strategy From Scratch

How to Write a Marketing Email

In this post, I’m going to teach you how to build an email marketing strategy from scratch… “Gross! I can’t believe you use email to try to sell your stuff!” The average man would take this as an insult (especially if you’ve spent hours building an email marketing strategy). But I am NOT the average … Continue reading