How to Write An About Page That Gets You Hired

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This guest post on how to write an about page is by Tavleen. Tavleen is a Positioning Strategist over at TheYouEngine.com. Grab her Wordsmith’s Secret Swipe File to swap weak frail words/phrases in your copy with power-packed punches. Have you tweaked your ‘About Page’ a gazillion times? But you’re still not sure if it forms […]

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Copywriting Definition: What Does A Copywriter Do? [EXPOSED]

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You’re about to discover copywriting’s definition and purpose in marketing and business. What does a copywriter do and what skills do they need? Read on to find out… First of all, congratulations! Since you’ve arrived on this page, you obviously want to know about the weird and wonderful world of writing words for profit. Well […]

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9 Simple Techniques That Make Your Case Study 100% More Powerful

This is a guest post by Tavleen Kaur. Tavleen is a Positioning Strategist and the founder of TheYouEngine.com. She helps coaches and consultants position themselves in their niche through credible, compelling and empathetic copywriting. Writing a case study that’s capable of selling your product/service is hard work. Bringing out a story that resonates and moves […]

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