1. Charge more In Episode #182 of the McMethod Email Marketing Podcast, Joe Kashurba talks about building his online business. Joe’s story is an interesting one. His business took off when he started raising prices dramatically. I want to repeat that for you to fully understand what I mean: He made more money after he raised … Continue reading
Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre … Continue reading
A copywriting living legend returns to the podcast. If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy. He’s on the copywriting Mount Rushmore… he worked for the legendary David Ogilvy… and he holds several current controls with big publishers. How does he get into the mind of the … Continue reading
Did you guys buy the Super Cash Explosion Dynamite 4000 Program? What about the Rags to Millionaire Playboy Fat Wallet Club Program? Okay, okay. As far as I know those programs don’t exist. But they don’t sound too far fetched, do they? It seems like every time I open my email I’m being pitched another … Continue reading
This is a guest post by Haris Halkic. In his newsletter he helps you build a business based on highly effective email copywriting by using the single most important marketing secret already at your disposal. [divider style=’full’] You’ve probably heard of the concept of imitating successful people in a certain field of interest and becoming … Continue reading
I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast). Although he has moved on to other pastures… the information he gives is evergreen. Do you feel overwhelmed by sales funnels? Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament? Sean likes to keep it … Continue reading
We’re back with Part 2 of my interview with Bond Halbert. If you enjoyed Part 1 we’re going to step it up a notch for Part 2. Bond continues by extending his ideas on email. Open rates… the spam folder… and what “training your list” means in Halbert-speak. He jumps into sales copy… giving away … Continue reading
I want to share with you ONE PHRASE that changed my copy and sales process forever. One phrase that suddenly made everything more powerful, that tapped into the emotions of buyers, and that increased my conversion rates. That one phrase is: “What that means to you…” Now, in order for you to understand how this … Continue reading
This is a different kind of episode. You could say it is about family. More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert. He told great stories about his legendary father, Gary. Cautionary tales? Life lessons? They’re fun and hopefully will bring a smile to your … Continue reading
This is a guest post by Haris Halkic. Read to the end for his special bonus on how to build your online business part-time so you can quit your job ASAP. Experience shows that most of the people trying to make money online quit during the first 60 days. Probably even sooner. Only the “best” … Continue reading