She was pregnant and needed work.
Her father wanted to get on podcasts and tasked her with the outreach.
One day, he suggested she could offer this as a service.
Ever since she’s been a fast-rising star in the podcasting world…
…and a real life-saver for myself (David Allan).
She helps clients get their house in order so they put their best foot forward.
When Ryan Stewman exposed her to his network – things took off.
If you’re looking for a fast way to build authority and notoriety in your niche.
Find new clients and new opportunities.
Expose people to your personality, style and how you think about business…
…few channels are better than podcasting.
Are you ready for primetime?
Check out this episode now.
In this episode, you’ll discover:
- The “damaging admission” she turned into new clients and opportunities.
- The number one thing Courtney vets so she’s sure a new client is ready to appear on podcasts.
- One incredible value of podcasts shouldn’t work. (Yet it builds your business faster than anything.)
- The amazing way Courtney is using her own livestreaming to attract clients.
- The single most important aspect of Courtney’s success. This one takeaway can change your life today.
Mentioned:
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody welcome to another edition of the podcast – I am David Allan from makewordspay.com and we have a very unique guest on today’s show because I can’t remember exactly how I came in contact with her but I’m pretty sure it
was because she sent me an email and tried to get somebody else on this show so we’re gonna welcome Courtney Blair onto the show Courtney, how are you?
Courtney Blair: I’m good how are you thanks for having me.
David Allan: Not a problem not a problem I’ve been looking forward to this one especially now I’m pretty sure that’s how we
probably first found out about each other’s Courtney isn’t it you know she’s an expert on getting people on podcasts
and I would have to say that you are have been a lifesaver for me in many ways almost unintentionally I would say probably because you know that’s a business that has evolved for you and as a result it’s made my life a whole lot easier because this is one of the podcasts you solicit to get people on and it makes my job a lot easier as someone who solicits people to come on as well so you know people don’t know anything about you you can have a rising star in this world take us back to where you
were before podcasting…
Courtney Blair: So before podcasting I started doing what I’m
doing I started finding podcast interviews about four years ago so before I did that I bounced around new jobs you know I didn’t really know what I wanted to do I just knew that I wanted to work for myself my both my parents are entrepreneurs so I worked for them a bunch and I helped my mom open a couple companies and you know I did some stuff for my dad so I kind of just bounced
around I couldn’t really keep a job in the real world because I just you know so I was just Minh to be there I would leave you know and so it’s just one of those things where I kind of always knew that I I needed to be able to run my own schedule and just kind of do things how I wanted to do them so I always worked with the customers you know whatever I was doing and that’s kind of how I I was in sales you know so I kind of I always was a people person and so this on my lap and it was just amazing
because I kind of learned that this is like what I’m supposed to be doing you know yeah well and so was it somebody who sort of like we decided podcasting like that sort of erupt like did we
listening to podcasts you know where did four years ago almost exactly actually I was pregnant at the time and I couldn’t
find a job so I hit my dad up and I was doing some computer work for him just for his company you know right I wrote articles for him periodically and you know I would just do some like minor
assistant work it’s so one day he’s like yeah Courtney like I want you to start trying to find me podcast interviews I want I want to I want to go on the podcast to talk about what we’re doing and so I thought it was weird I honestly didn’t listen to podcasts I didn’t I was like what is it a radio show I just had
no idea you know I really didn’t know what what a business tool it was I had no idea what was gonna come of it I mean he was paying me hourly you know so this whole thing started off just by chance you know and it was like really lucky that it did so after a couple of years he me and my dad and I were we’re
talking about it and he’s like you know this is really something that that you could offer people like people would really pay for this you know so he kind of helped me dial it in and you know I learned how to track the interviews and booking them and you know I really just I’ve started building a network you know
of podcasters that I work with and about a year ago I just started reaching out to people asking if they would want to be on podcasts you know so it just sighs just started at the business rather than as an employee you know so in my life
changed from there so it’s just kind of it literally just like the universe said here you go Courtney.
David Allan: Yeah you’re really good obviously because it’s grown really rapidly from what I’ve gathered just
from talking with you here and there and
seeing you on other on your own podcast
and through other avenues on Facebook
and so forth you know was this so you
said you reached back out to people that
you were already soliciting was there
some one person or a couple people that
maybe open that spigot for you where
your network
start to expand you know exponentially
yes you know someone who really just
changed the game for me in terms of
bringing in new clients by being exposed
to his network was Brian’s doom and a
lot of people have heard of him he’s
world and so I met Ryan by the same way
I meet everybody just by emailing him my
services and you know it was it was
really crazy like he just you know he
took it immediately and it was something
he had been looking for and and you know
within the first day of us working
together and I found him a bunch of
interviews you know so he was kind of
shocked and he’s like you know what
Courtney I’m gonna expose you to my
network and from there it was just a
rollercoaster ride like I probably got
easily just from knowing him my various
shows a couple times and is great yeah
yeah it’s yeah you know he does really
have a penchant for turning people onto
his other people yeah definitely it’s
it’s a gift you know and so so there are
people you know it’s just been really
cool to see what comes from from working
with these types of people you know I
had no idea who I was gonna be meeting
and talking to when I started doing this
I just I just started you know and so
people to have these conversations with
you know such high caliber big people
all for my living room is is it’s so
real kind of what you’re talking about
and that’s something that’s interesting
about you because you just you just
stated it there you say you just kind of
just started and although there’s a lot
of people out there and I’ve certainly
been guilty of this myself is that you
know there’s the planning and the
accruing of the information sort of
stage and a lot of people really get
stuck in that stage where they’re you
know they’re almost waiting for a
perfect data like launch this whole
thing or something and you kind of just
started and and sort of the fix that fix
the parachute on the way down is is that
I feel like a lot of people stress out
so much about just starting what they’re
doing as an expert you know what I mean
like
I had no idea what I was doing when I
started doing what I was doing and I
admitted that to people like I’m just
doing this and it’s work you know and so
and I think you know like it’s if
someone told me you know I just started
what doing what I’m doing and you know
I’m still learning but it’s amazing like
that’s majorly respectable and that
makes me want to not only be on board
with them but to like help if they need
it you know and so if you thought so
much about about you know coming coming
up against something that they don’t
know about and it’s like if you come
across something most likely somebody
you know knows about it and can help you
and that’s like the beauty of the
networking aspect of things yeah I think
you are right I mean that’s a really
important thing you said there it’s like
people feel then necessary to like know
everything about it and be like super
proficient before they even start and
like really nobody does it that way
who’s been successful also I mean Ryan
is a good example of that I mean people
go back and listen to Ryan’s episode I
mean he’d been to jail he’d worked at a
car wash and the mortgage company a
bunch of different things and but he was
continuing to persist and then when he
persisted you know doors opened up for a
member ever think was my remember
correctly it was like some lady who saw
him at the carwash that then hired him
for the mortgage companies you know it
opens these doors when you’re actually
doing things yeah definitely it’s it’s
amazing and you know the industry that
we’re in is so amazing because everybody
who’s podcasting most likely they’re not
just a podcaster like they’re doing
other amazing things too and by being
lined up with these people you’re you’re
being lined up with somebody who is
like-minded and you know your services
probably complement each other you know
like there’s just really like it’s
amazing it’s really cool so there’s
obviously people out there that don’t
podcast or that don’t go on podcasts and
maybe let’s jump into a few of those
things that’s like why podcasting like a
book you know it’s been around for a
long time now although it seems to be
and yet new in many ways to people and
and has really taken off in the last few
years for sure
I remember listen to podcasts you know
God maybe as long as eight or nine years
ago maybe now I don’t even remember
but you know it was just one of those
things where it was like a radio show
but you know people are now leveraging
this massively for their business
success and so let’s delve into some of
that you know give some people some real
idea of like why podcasting so I I think
you’re totally right their podcasts
aren’t exactly brand new but as a
business tool they are you know like
people are just realizing all the
benefits that come along with with being
on a podcast it’s not just having a
conversation right like sure it’s great
to have a conversation with somebody who
is like in the same industry as you and
understands what you’re doing but you’re
having this conversation you have
thousands and thousands of people
listening and you’re first and foremost
you get the chance to really establish
expertise and rapport with them without
having to talk to them individually
which is so valuable in itself I mean
you know people who are in sales go
after these people just to establish
rapport like targeting on social media
you don’t mean and all this stuff and so
you go on a podcast and just talk to
somebody for an hour and you know really
get to prove to everybody that you’re an
expert but come along with it are you
know you if say you do five podcast
interviews per month and you each of
these podcasters has anywhere from you
know five thousand to two hundred
having each of these podcasters sharing
your website or your sales funnel or I
mean sales funnels are huge cuz leave
catcher right so you’re having each of
these podcasters share your stuff with
the episode that’s so much so much more
visibility that that wouldn’t have
otherwise been seen just you know just
from again just from having a
conversation you know so it’s really
amazing just those two points alone I
could go on all day and I will one thing
to that people may not understand at
first glance perhaps but certainly as
paid off for me and I know it’s paid off
for you
which is you know for these people that
are stuck we mentioned them earlier
people who get stuck in the planning and
becoming an expert phase podcast is one
of those ways where and this almost
sounds Machiavellian or something I
think but it kind of buys you that
expertise right off the hop even if and
and it may be detrimental in some ways
if you don’t take it that seriously
because you know if you go on a podcast
with someone you’re seen at the same
level and you can sort of borrow if you
don’t have any expertise or any sort of
you know exposure for your expertise
expertise you now seen is the same as
the person that you’re either being
interviewed by or or interviewing sort
of works both ways yeah and as a result
I mean if those people out there who
feel like they need to do all that sort
of you know you can kind of get to that
stays very quickly by appearing on a
bunch of podcasts and I’ve known some
people who’ve done that as like their
main lead generation oh yeah you know
because it’s because it just kind of
pulls you to the forefront where they’re
like oh who is this person and you get
on some of these bigger shows and man a
you know and it’s funny too because when
the people come on your show and this is
I’m almost hesitant to talk about this
because it’s kind of a funny thing but
when people come on the show they
haven’t I’ve interviewed you know might
as my copywriting career is got a long
I’ve interviewed it’s like the best of
the best copywriters extent and when
they come on the show you know even a
couple years ago they would say stuff
like well I don’t know if this happens
when you coach people you know but when
I could you know and it was like they
assumed that you were doing all the same
things that they did and as a result the
audience does too so they like just look
they’re like they’re like giving you the
same level that can backfire because if
you can’t deliver then you know there
can be problems in that regard but yeah
I mean that’s an interesting answer yeah
absolutely and that’s what makes our
jobs like behind the scenes really
important in making sure that the that
it’s all lined up the right way you know
I mean and that the people that people
really are you know maybe it’s
well because we get it really is about
about shared visibility and leveraging
each other’s audiences and expertise
like you said you know it really is it’s
a beautiful machine it works really well
so you know when you’re looking for
podcast you know people come to you they
want to get on podcasts you know and
they’re looking to expand their business
or even just I’m assuming probably
people come to you’re looking just you
know fresh out of the gate looking to
start their business in a way yeah you
know what sort of what sort of vetting
process or what are the things you’re
looking for as to make a person that you
wanna aside from just taking their you
know taking money for your services the
kind of vetting processes that so I I’m
the one I’m in I’m the one that handles
all of the sales and consultations and
everything so everybody comes to me so
when I when I’m talking to somebody and
I we have our call what I’m looking for
is that a they’re they’re doing
something that’s important you know what
I mean and that it’s not just some willy
nilly weird message they’re trying to
get across and I’m I want them to really
be able to benefit from doing podcast
interviews you know what I mean like I
don’t want them I don’t want to work
somebody who just wants to hear
themselves talk like I want somebody who
aimed and who is they themselves are
going to see a change from doing these
interviews you know cuz I what it really
bothers me when I because I’ve worked
with you know there was one point where
I was like yeah sure or whatever I’ll
take anybody and I would try to find
podcast interviews for you know pretty
much anyone that came along and what I
found from doing that was a lot of times
if I just took somebody who just wanted
to talk and I I sold it to them as an
investment which it is that’s what it is
and they didn’t see a room because they
had the wrong motives then I felt like I
wasn’t doing my job properly you know
what I mean when it’s so I make sure of
is that that they’re going to see a
benefit as well and that we don’t end up
in that weird predicament where they’re
like I’m doing these interviews and I’m
not seeing anything from it you know
like if there’s a whole process behind
it oh yeah
that’s kind of what I figured and it’s
and for us I mean when I look at
people’s businesses they come to me for
my expertise and I say to them you know
I can just tell that you’re not ready I
mean even if we were to generate a bunch
of leads for you or we’re gonna punch up
your copy to where it’s good so you know
can you handle any of this stuff you
know can you actually like send a
hundred leads to can you actually
process those leads and turn them into
something and I imagine it’s like you
have a little system set up I mean
you’re not the one grading over the
system that’s something to think
advantage of yeah you know so and yet
yep you’re exactly right that’s exactly
so that’s what I look for when I’m when
I’m bringing someone on for the first
time now as it turns out you’re now sort
of as you are today here appearing on
the show you are now becoming your own
client if you will and you started your
own from what I’ve gathered anyway is it
correct me if I’m wrong I mean you’ve
started your own podcast I’ve seen some
live streaming videos of you being
interviewed interviewing people is that
now the suppose that you sort of taking
your own medicine
yeah I’m actually doing it what I’m
doing is a Facebook live show so as I’m
doing these podcast interviews typically
we couldn’t couldn’t do today because
the Wi-Fi connection but typically I’m
also live at the same time while we’re
recording so people can see the
interview going down so some my my idea
is that the people that I work with my
future clients on social media will see
who I’m working with
and see them interview me and what it’s
like to be on their show and want to be
on their show so that’s really what’s
going on yes so I really you know I want
people to know that like what were the
people that were working with are
amazing and it’s also cool because I get
to have conversations with each of the
podcasters and thanked them personally
and you know really just get to know
them a little bit so it’s really I’m
kind of hitting it from both sides
I think that’s very smart because you
are you forging it I mean aside from the
outreach that you’re become so good at
and pitching various people you have his
clients to the various podcasts you know
when you do do something like that and
you’re opening up that visual aspect as
well to which you don’t get a lot from
podcasting it indeed is a relationship
for you with with the person you’re
marketing people to and also really get
to see maybe they’re maybe if they
haven’t considered podcast before now
they now not only can hear about it but
they can actually see the way it goes
down exactly and you know it is the
other half of it is that I am taking my
own medicine too and you know what I
mean this goes from here you know
because I do believe so so much in my
and what we’re doing in the podcasting
industry and using it as a marketing
tool and so I’m so excited that I
actually get to do this for myself now
oh and because I wasn’t ready for the
exposure back when I you know ate this
over this last year like my team and I
were so so so dialing in the just the
internal operations you know that if I
had tried to pursue the visibility side
back then I would you know I didn’t know
if we would have made it if we would
have imploded you know because we were
growing so much organically just from
working with Ryan Suman and him making a
couple posts about me and just other
people sending me their clients and you
know what I mean so there was so much
organic growth right I was truly afraid
in place that can really be a big
problem that can brew in your reputation
or you know you word gets out that you
can handle it or you know just a lot of
problems that are unnecessary if you’re
ready to accept it exactly what my team
we’re all we’ve got this thing just
rocking and rolling now so we’re just
ready we’re scaling scaling scaling
we’re ready to go yeah one of the things
that I’ve and I don’t know if you guys
do this now or not because I sort of had
this relationship you with you for a
while now I contacting
get on the email marketing podcast and
so maybe this is something you guys do
but I’m you know just because the way
it’s sort of done now for my end since
the start I’ve sort of seen it grow but
like one of the big things for me when
people you know haven’t used your
service but pitch themselves to us after
John and I at the at the email marketing
podcast ah you know there if we go back
I shudder remember the guys name off the
top of my head because they must Kurt
Elster if people go back and look at
that Kurt Elster’s episode of the
podcast they’ll see at the very
beginning I think I mentioned that he
had come like uber prepared like he had
this one sheet you know for that he’d
sent me where it was laid out I really
was just a link to his website where he
had the one she posted and sort of laid
out possible questions I could have
asked all his bio the way he wanted it
said which is really important if you’re
a person going you know all those kind
of things so is that something you offer
people now to get their houses that’s
something that we do right off the bat
you know so when I when I bring somebody
in I send them an intake form right away
and that kind of gathers all the
information that I need that I mean
would be on a one sheet and we put it
into a really pretty email template you
know what I mean so I don’t like to make
it um super frou-frou and you know what
I mean I like to keep it short and
simple
I think people you know there’s there’s
a really important you have to really
think about things in terms of
psychology with who you’re emailing you
know I don’t want I don’t want to you
know bog somebody’s email down with it
with a five paragraph bio and you know
and all their stuff searched through all
these links and you know what I mean so
that’s something we do right away is
just make it to where it’s really user
friendly and readable to the podcaster
yes I think it’s important too because
it’s like you know if I have to talk
about them and I got to do my own
research with somebody who’s hosting a
podcast and I have to bone out on these
people you know it makes it so much
easier if there’s just something you
know quick and easy and well-written so
I can talk about them in the way
it’s important to talk about them in the
way they want to be talked about like
perhaps they want to be referred to in a
certain way you know maybe you know it’s
for the classic example is you know
nobody wants to be called a janitor they
wanna be called a sanitation engineer or
something you know and so this is the
same idea and yeah I really appreciate
has been people since and your company
now that hits me up and gives me those
type of things so that’s another reason
why I think people out there who are
podcasting they’re just listing right
now maybe they’re considering it that’s
another thing that really is awesome is
like you get to work on exactly how
you’re presented so yeah that really
helps with your branding mm-hmm we’ve
booked an appointment we can talk we’ll
get this figured out that is awesome
that is awesome I think you’re doing
something fantastic I mean this is a
very much an outside-the-box type
service it seems very simple and obvious
once you sort of think about it but it’s
see if but nobody really I mean there’s
probably other people out there doing
this I guess but I’d never come in
contact with them and you’re certainly a
pioneer of sorts I think in this regard
because you’ve turned this into a
business and yet everyone who does
podcast is kind of staring you staring
them in the face you know I appreciate
that so much that definitely means a lot
there there are so there are other
people out there doing this not many but
yeah it feels great to be on the ground
floor and to get to know so many people
and you know it’s you thank you you’re
amazing I appreciate you accepting so
many of our guest suggestions I mean we
wouldn’t be able to do it without having
such a such a sturdy rock-solid network
you know so where we will do without you
well it’s you know such a pleasure to
work with people who get it obviously
and bring to you I mean you just make it
easy you know anyone out there who’s
gonna listen to this and is thinking
working with Corey and her people to get
onto this podcast I will say this you
know unabashedly she is fantastic
the way they approach you they’re very
you know it’s a very easy thing to get
involved with they bring the type of
people you want on your podcast right to
your door it’s made my life on Hawaii I
feel like I’m almost cheating the system
because he brought so many people to
make that and but she’s just so much fun
to work with she’s prompt she’s
professional and I would give her you
know eleven out of ten for what she’s
doing and I think it’s a big big things
thank you so much that means so when
you’re making future working with you
yes thank you so much for taking the
time to come out do this and you know
share your insights and your and your
path your journey with our audience I
think a lot to be learned especially
about just taking some fucking action
basically thank you so much for having
me just wonderful I appreciate it
awesome and for everybody else we’ll be
back again with another edition of the
podcast next week we’ll hopefully
somebody who is as as motivated and
professional as Courtney