How To Become A Copywriter With NO Experience (Follow These 2 Steps)


In this post, you’ll discover how how to become a copywriter with NO experience.

In October 2012, I quit my job and became a freelance copywriter.

While things moved slowly at first, I now make plenty of money (more than enough to live in Sydney, Australia – one of the most expensive cities in the world), but the funny thing is, I don’t live there anymore.

You see, I built my freelance copywriting business using the internet while living, working and traveling around the world. Instead of sales calls and face-to-face meetings, I used email and Skype to forge relationships and build a brand that has generated hundreds of thousands of dollars (for myself and my clients).

And despite rarely meeting clients in person, they all pay my high fees for email copywriting.

If you ask me where I live, my answer will change depending upon when you ask me.

12 months ago, I was in Medellín, Colombia.

9 months ago, I was in San Diego, to speak at Traffic and Conversion Summit (one of the top digital marketing conferences in the world).

2 weeks after that, I was in Berlin.

Then Thailand.



And so on…

On top of generating hundreds of thousand of dollars for my clients while traveling and living in stunning locations around the world, I’m an electronic dance music producer, salsa dancer, avid reader, and I LOVE learning about futuristic technologies.

So, life is good.

Really good.

Why do I mention all this?

To show you the possibilities.

Gone are the old ways…

If you don’t want a job, you don’t have to have a job.

If you don’t want to buy into society’s script, then don’t.

Realize that living life different is not impossible.

It’s simply a choice.

A choice to be different. To strike out on your own. To take the “path less traveled” through the woods.

You CAN live your dream life.

You CAN travel the world, build a business, find the love of your life, read books, write books, or anything else. You don’t have to settle for a mediocre, average life if you don’t want to.

And while there’s a lot of hard work, I’ve gotta say…

…it’s totally worth it:


Who’s that, you wonder?

That’s me – in a space suit – with Richard Branson (the founder of Virgin) – dressed up as a flight attendant – at a private party on Necker Island (Branson’s private island). I wrote about that in a different post (including the curious fact of women’s makeup on Richard Branson’s face):

What Richard Branson And 30 Amazing Entrepreneurs Taught Me In 7 Days on Necker Island

Anyhow, in a blog post titled How To Write Sales Copy, Blake asks about how to become a copywriter:

“I am very keen to start learning how to become a freelance copywriter but I have no experience. Can you perhaps provide some guidance on a good place to start? How did you get into writing copy and have you completed any courses etc?”

Below, I distill the key lessons I learned along the way. Follow the process and you can replace your job, move to wherever the hell you want and live life on your terms.

This will be quick.

The secret to becoming a freelance copywriter even if you have ZERO experience is…

…there is no secret.

You need TWO things:

  1. Mad skillz
  2. Clients

Intrigued? Read on…

#1 – You Need Mad Skillz
(be able to write copy that converts)

First, you gotta be good.

Here’s the thing –

You don’t need ANY experience to get started. HOWEVER, before you can get clients, you’ll need to practice and hone your chops and generate your own experience. No client with deep pockets is going to pay a complete beginner.

But herein lies the amazing thing about freelance copywriting:

You don’t need ANY experience to get started. You simply need some discipline, grit and persistence, plus – as you’ll hear about in a moment – a proven process to developing your copywriting chops.

As a copywriter, you’ll be responsible for making your clients money. The better you are at what you do, the more money you can make for your clients. If you’re a bad copywriter, your clients won’t make money and therefore you won’t. If you’re good (or OUTSTANDING), your earning potential is virtually unlimited (ask any salesman).

But you have to be SHIT HOT.

So I’m sure you’ll agree it’s worth investing the time and effort to become great.

The question is:

How do you become a SHIT HOT copywriter with no experience?

Follow a proven process that works.

I used Gary Halbert’s approach. I suggest you do the same. Forget about everything else… and follow Gary’s strategy to learning copywriting. That’s all you need.

Note: If want to follow the exact process I followed, check out CopyHour. Just click here to get the deetz on CopyHour.

The crux of the strategy is writing out old-school sales letters by hand. Yes, with a PEN and PAPER! I know… it sounds crazy. We have wonderful, time-saving computers… why would anyone waste their time writing old-school sales letter out by hand?

One reason – because they’re committed to becoming a good copywriter.

I compiled 10 old-school sales letters and direct response ads into a .ZIP file. Download the 10 old-school sales letters here. (opens in a new window)

The basic strategy is simple, but it requires hard work. Set aside an hour a day and write sales letters out for that entire hour. Do it every day. Day after day. If you need a break, skip Sundays. Track your progress in a spreadsheet.

Dan Kennedy, currently one of the world’s highest paid copywriters, has written out at least 500 sales letters by hand. Ramit Sethi swears by this method, and credits it with his mad copywriting skillz (his latest product was $12k). Gary Halbert encourages his son Bond to do it in The Boron Letters.

I’ve written about 85 old-school sales letters out by hand. And I did it while living in the Philippines and Thailand, so there is no reason you can’t do it. No time? Wake up an hour earlier.

(It doesn’t have to be hard. Instead of spending hours searching for good sales letters, sign up to CopyHour and just focus on writing copy.)

Almost every successful copywriter has used this method.


My guess is that it trains the subconscious mind.

But that’s beside the point.

I did it because the goo-roos kept saying to do it.

I like the strategy because it requires hard work. It requires you to sit at a desk, with a pen and paper, and write for one hour. In the information age, complete with computers, most people are too lazy do something so archaic and stone-age.

“How silly!”, they think.

Since it’s hard work, most people won’t do it. Therefore, if I do it, I have an instant advantage over most people. You will too… IF you use the strategy.

Use Info Marketing Blog when you need more sales letters. Or join CopyHour.

Along with writing out sales letters, there are a number of specific books you need to read. All these books are recommended by Gary Halbert. I hate overwhelm, so don’t worry about reading all the books on his list at once. Start with the follow three books, read in this order:

  1. Scientific Advertising by Claude Hopkins
  2. Breakthrough Advertising by Eugene Schwartz
  3. The Gary Halbert Letter by Gary Halbert

David Ogilvy, one of advertising’s greats, was writing about Scientific Advertising when he said the following:

“Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

#2 – You Need Clients

Once you have your mad skillz, you need to get paid. To get paid, you need clients.

Cold calling, cold emails and advertising are all popular methods of finding clients.

But talk about inefficient…

Go ahead and cold call if you wish. It works, but there is a far better way to go about it.

Namely –

The McIntyre Method Approach To
Finding So Many Clients That
You Have To Turn People Away

Think of it as strategic networking.

First, pick a target prospect. At a bare minimum, your target prospect must have money to spend and must understand the value of good marketing.

Next, find someone who has an audience full of those prospects. An influencer. This could be someone with a blog, a list, or in my case, a podcast.

Then, find a way to get in front of them. Essentially, offer your influencer something they want. In almost all cases, they’re looking for ways to help their audience. So what you want to do is this… help their audience solve their problems.

When I went on Dan’s podcast, I explained how we increased email subscribers by 257% by making it harder to opt in. Dan’s readers are interested in email marketing, so I helped them with their email marketing. Then I made them an offer (“Hire me to do the same for your site.”)

Tip: An easy way to break into an influencer’s world is to help them for cheap, or free. Find a problem with their site, email them the details, then offer to fix it for them in exchange for a guest post or interview.

Rewrite their sales letter or landing page. Give them some good email subject lines. Outline an autoresponder sequence. Make their blog convert better.

There’s no right way to do this.

Just add value.

Solve problems.

By doing this, you can skip the cold calling and cold emails and jump to the front of the line.

It’s easier than you think, too.

You see, most people overestimate the competition.

Most people (ie. YOUR competitors) assume that an influencer is hounded by people like this. Yes and no. Yes, they receive a lot of requests for this type of thing, but most of those requests suck. Most of those requests are entirely focused on the person sending the email, not the influencer’s problems. That will never work. When you contact influencers, solve their problems and don’t for a second talk about yourself unless it’s relevant or you’re asked.

Not sure what to write? Use my email template:


I LOVE your website!

My favorite is how you [mention something you like about their website or blog].

Anyhow, I noticed a few problems with your main email opt-in that are killing your leads. If you fix the following issues, I’m confident that your conversions will increase:

  • Problem 1 -> Solution 1
  • Problem 2 -> Solution 2
  • Problem 3 -> Solution 3

If you end up trying any of these fixes, let me know if they work!



It’s not rocket science 🙂

The trick is being friendly, offering value WITHOUT asking for anything (especially in the first email), and making it personal.

If they reply, see if you can help them some more. And if they have a podcast, offer to share some more tips and strategies on their podcast.

Want more templates? Post a comment below with your template requests, and I’ll update this post.

. . .

That’s it – that’s how you become a well-paid freelance copywriter (even if you have no experience).

Simple? Yes.

Easy? Hell no.

Props to ya if you go and do it!

I wrote a post about how to get SHIT HOT copywriting skills on CopyHour. Click here to read it.

Any questions, hit me up via email or Twitter.


P.S. If you want to know why Gary Halbert called himself the world’s best copywriter (and got away with it), read this.

P.P.S. UPDATE: I made a video about how to become a freelance copywriter despite having ZERO experience:

here's how I became a freelance copywriter with no experience

Click Here to Leave a Comment Below

Joe - January 22, 2013

Great post! Writing the letters out by hand sounds strange but if it works, it works!

Good luck in Chiang Mai.

Masafumi Matsumoto - January 23, 2013

Hi John, I found you via Jet Set Citizen, and I immediately signed up for Copy Hour. I’ve been having a blast with Copy Hour, and am excited to learn more about copywriting… through copying successful sales letters by hand! Thanks John!

    John McIntyre - January 23, 2013

    Nice one Masafumi! While I’m not using Copyhour this time, I’ve been getting back into it. Dan Kennedy and Gary Halbert are both rumored to have written out 500 sales letters. Talk about commitment! Derek mentioned you wanna aim for it. Set up a spreadsheet and track your progress. One line to a sales letter, with an automatic total up the top. Perfect for motivation.

Andrew - February 10, 2013

My dude…

The McIntyre Method is golden. No better “how-to” out there.

Keep up the great work

TJ Nelson - October 1, 2013

Hey John. I’m about to start diving into the world of Copywriting once I move out to Asia.

Question I have and maybe other people have: What do you do WHILE you are writing the letters? You just writing them out? Are you analyzing them as you go? Get the overall feeling and insights why the letter worked afterwords?

    John McIntyre - October 1, 2013


    Sometimes I analyze them as I go. Sometimes I just write and zone out. Sometimes I try and consciously “feel” what I’m writing.

    There’s no magic to it. The secret is putting in the time to do it. If you write out 100 sales letters by hand and do the same (sometimes analyze, sometimes zone out, etc), you’ll be better than all the people you’re trying to get as clients (people who’ve never taken the time to study even ONE good sales letter), and that’s what counts.

    Mix it up. You’ll get bored. Write a bunch down. When you get bored, write some bullets. Then go write some headlines. If you feel like it, focus and analyze. If not, just write.

    The key is doing it.

    Hope this helps.

Drew Jackson - October 12, 2013

Awesome shit.

That Copy Hour link is dead.. Curious to know what it said!

I’m 3 letters and 1 book in and already feeling a difference. I can’t imagine 10+ more books and 50+ more sales letters. Just gotta persist.

Truly awesome.

Kristi Kilber - March 7, 2014

Great blog post! 🙂 Looking forward to being on your list

JJ - April 7, 2014

Hey, good article! Just a quick question. The copying copy by hand, is this for people who want to focus on advertising copy, or is it of benefit for people who want to write all types of copy?
Cheers! JJ

    John McIntyre - April 7, 2014

    Hey JJ.

    I’d say it works for understanding persuasion and sales. Writing out sales letters by hand will teach you the marketing mindset… how to position things in the minds of your audience to have the biggest impact.

    So if you’re doing anything where you need to persuade or lead someone, you’ll benefit.

    Learning to write copy has done amazing things for my general communication skills.

      JJ - April 19, 2014

      Hi John,
      Thanks for your reply!
      I´m currently teaching English in Barcelona, and want to make the switch to copywriting by the end of July. My contract finishes in June, so it´s very important for me!
      So far I´ve read Scientific Advertising, Adweek, by Sugarman, and am currently reading The Collier Letters, which I´m finding a little bit boring! I´ve also read The Boron Letters. I think I´m lacking direction, I have a lot of energy and motivation to succeed, but am unsure where to direct it!
      I´m going to read Breakthrough Advertising like you suggest. And continue copying the ads. I´ve been doing it every day this month, apart from 3 days.
      Then come next month I will start looking for clients, in the way you suggest, by offering pure value at the start, and then offering my services.
      I´m itching to get out of the daily grind and have the liberty that you have!
      I feel like I´m taking a gamble, but he who dares! 😉
      Thanks for your help!

        John McIntyre - April 23, 2014

        JJ – you’re on the right path. Keep it up and there’s no way you can fail.

          JJ - May 10, 2014

          Hi John,
          JJ again! 🙂
          I have read the books and have been copying the ads for over a month. Now I am going to start looking for clients!
          Can you please give me some examples of a target prospect? It´s a little unclear to me!
          I was also thinking of contacting websites in emerging economy markets, and seeing if they needed help with their sites! First by telling them I have already done some work for them, with compliments. And if they actually want the work THEN I would do it and give it to them. And ask at a later date if they would like some more pages done! What do you think?
          Thanks a lot,

          John McIntyre - May 12, 2014

          JJ –

          You just gotta pick someone. Best place to start is your current network… who do you know that might need your new skills? You’ve already got established relationships and rapport. These people already know, like and trust you.

          By far, that’s the easiest place to get your stripes.

          If you don’t know anyone, go to a few meetups in the area. Most people cannot write copy to save their life, or they’re just plain lazy. Let them know you’ve got some chops, and that since you’re just getting started, you’ll give them a steep discount.

          Keep up with the mcmethod email marketing podcast – I’ve got some episodes coming soon with some bigtime consultants. You’ll get some good ideas from those episodes.

          JJ - May 12, 2014

          OK John. Thanks! I´ll keep you updated!

          Javier - May 10, 2016

          John: Thank you for the article! It is insightful. I’m going to practice writing sales letters longhand now.

          JJ: I know it’s been two years, but I really empathized with your discussion starting out (I’m in that boat now). Where did your copywriting journey take you? Thanks and best of luck!

          John McIntyre - May 10, 2016

          Great to hear Javier! Best of luck.

          JJ - July 23, 2014

          Hey John, how´s it going? I haven´t gone to any meetups. Instead I have spent the last few weeks trying my hand at affiliate marketing, and contacting sites to see if they need help. I feel very tired of it all. I have put a lot of effort into reading all these books, and doing the rote learning method. And I haven´t made a penny. Is it actually possible to make a living like this?

          John McIntyre - July 26, 2014

          Of course it is.

          I’m doing it and hundreds of other people are doing it. You need clients. You need to network and meet people who need your services. That’s the easiest way to get started.

          JJ - July 27, 2014

          OK, thanks! I´ll let you know how I get on! 🙂

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Sophia - October 28, 2014

Hi John,

nice article : ) by the way, the images for the zipped file are not opening up – it says that the images have either been relocated or deleted.

is there any way that you can fix that?

– S.

M G - November 2, 2014

I find it amazing that anyone who uses words like “skillz” can be a copywriter. I would think that a basic understanding of proper spelling and grammar would be a must.

    John McIntyre - November 3, 2014

    That’s probably why you’re not a copywriter.

    Josh Denning - November 4, 2014

    Slang used properly in copy creates a relationship and build’s personal character.

    It depends on your market. Like a options trader or private equity firm may not use that in their copy.

    But someone looking to grow a relationship based business in marketing benefits from doing that. It’s also about who you want to attract. Are you seeking cool people that aren’t picky about small details? or people that are ultra conservative that want to be spot on correct with everthing?

    In my personal opinion in most cases some well placed slang will improve conversion almost always.


Starsky - January 5, 2015

I loved this blog….thanks for the info

Casey - April 28, 2015

For the Sales Letters strategy- Do we create our own in the style of an old-school sales letter or are we actually copying down those old ones word for word?

Thanks. Great article.

Nick - May 11, 2015


Sun Lee - June 29, 2015

Thanks so much for the article. FYI, the 2 (same) links to Gary Halbert doesn’t work, BUT if you change the N in Newsletter to lower case, it works!

Mary - July 19, 2015

Hey John, great article. I have done a stint of CopyHour too. But i still fee like i may not be good enough, how do you know that you are good enough to start doing client work? How do you show results and your worth if you haven’t done any projects yet. I find that there aren’t any blogs post on these starting phases. How can you tell that copying out the letters is having any effect or making you better? Would be great to get some feedback.

    John McIntyre - July 20, 2015

    Start before you’re ready. You’ll never be “ready”.

    Best place to start is through your existing network, and through networking.

abhishek - November 2, 2015

Hey john great article, thnx for sharing your knowledge. 🙂
Can you shed more details on writing sales letter by hand?
Do i have to complete one letter in one hour?
Do i have to write a sales letter one time or repeat it after an certain interval?
And do i need to keep all my hand written letters safe?
Again thanks for writing this 🙂

    John McIntyre - November 4, 2015


    *John McIntyre*
    The McMethod
    +1 (775) 964-8597

    What others say about me:

    John McIntyre - November 4, 2015

    Hi thanks. You don’t have to complete the letter in one hour, just hand copy for one hour. If you don’t finish in that time, just start where you left off the next day. You can repeat letters later if you’d like down the road. You don’t really have to keep them safe. I wrote out mine in your typical spiral notebook.

Claire Macke - December 13, 2015

thanks babe, needed this!

eat sleep conquer - February 27, 2016

Hey john , I want to write copies, can you please tell me how to analyze whether I can become a good copy writer ?

    John McIntyre - February 29, 2016

    If you’re willing to work hard and put in the time to learn, then you can be good. It’s as simple as that.

Sarah May - May 16, 2016

Great article John… I remember you made a video about this a couple years ago, it inspired me to take the jump. Did you start getting leads right away after you did your first interview?

    John McIntyre - May 18, 2016

    My first podcast interview? Yes! That’s what started it all for me, and lead to everything else. That’s why I cannot overemphasize the benefit of meeting people who might need your help.

Samuel Muriithi - May 27, 2016

am fresh from college and am very interested in this field where should i start in terms o acquiring the right content s for my pieces and how to progress from there..

Greg - June 22, 2016

The article is incredible 🙂
I think that increasing your qualification as the copywriter is the main thing of becoming successful and well-paid.
I know that there are a lot of methods but I’ve chosen changing my specialisation to linguistic copywriter. Now the things are going better cause I’m demanded on my workplace – Sharing a link with other “lingualancers” 😉

    John McIntyre - June 22, 2016

    Thanks for tuning in Greg. Glad you enjoyed it.

    Interesting link, and niche. I’d never thought about multi-lingual copywriting. I’ve been asked to write copy in other languages, but it’s not my speciality (given that I’m not fluent in anything other than English). I’m sure there’s a big need for great multi-lingual copywriters. Spanish and Mandarin being the big ones IMO.

Kanbanery - July 7, 2016

Thank you for such a good article 😉 It is always a pleasure to read interesting stuff 🙂

I will add one more- stay organized. Many people claim that work organization might kill their creativity. We don’t agree with them 🙂

Many of our customers use a kanban board to schedule their work. Is a simple way to meet deadlines and work smarter, not harder.

We are aware that most of the creative people know nothing about Agile, so… we decided to help them and write about it:)

Here are Kanban tips for copywriters:

Enjoy 🙂

JumboShorts✨ - July 21, 2016

Great Article! I’ve been making good money Freelance Writing for months and it’s good to see others out there are interested.

There is Huge Opportunity for Content Writers. Plenty of writing jobs out there that allow us to Get Paid to work from home.
I’m Paid Weekly and have had no problems so I’m passing it on…

Here are a few Methods, Tools and Training. This is Everything I used to get started!

Good Luck on Your Journey!

Lady Barbara - October 11, 2016

Trying to make my way as a freelance writer, and have gotten interested in copywriting. I signed up for CopyHour and will try that technique, but I’m not really clear on the second step. Do you have other posts/videos/suggestions for getting in front of people (literally or figuratively) and networking and finding”sources” for clients?

    John McIntyre - October 12, 2016

    Not specifically on that topic, but it’s not difficult to think of places to meet people.

    You want to make contact with someone. Online or off, it doesn’t matter (though offline is better). Someone in a market where there is a need for copywriting and that isn’t crowded. Good thing is that most markets for copywriters aren’t crowded. There is ALWAYS need for GREAT copy.

    If I were you, I’d hit local business meetups and start there. Also try conferences in your area. The key is putting yourself in environments where you’re likely to meet potential clients. So just think about where they hang out, what conferences do they go to, meet-ups, websites, Facebook groups, and so on.

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