Episode #30 – Neville Medhora On AppSumo’s 3 “Profit Pillars” Of Explosive Email Marketing

AppSumo has become one of those iconic companies in the online space.

At first glance, it could be said that they’ve got a focus on only the NERDosphere.

That’s why AppSumo makes for an interesting case study.

They went from ZERO customers to 500,000 customers…

…in just 18 months.

And guest what?

Email marketing played a CRUCIAL role in this rapid growth phase.

In today’s episode of the Email Marketing Episode, you’ll discover the 3 “profit pillars” used by Neville Medhora to unlock torrents of sales with email marketing.

Neville is/was the chief copywriter at AppSumo.

He writes SIZZLE HOT copy.


Want to become a freelance copywriter?

Sign up for my Freelance Email Copywriting Crash Course and get my 3-step checklist on how to become a well-paid freelance copywriter.


And he likes to tell stories.



In this episode, you’ll discover:

  • how to develop SIZZLING HOT marketing chops (in as LITTLE time as possible)
  • why the “magic bullet” of killer marketing DOESN’T exist (and how to stop chasing the pot at the end of the rainbow)
  • how to become a master storyteller (and why, if you don’t tell stories, you’re leaving a MONSTROUS amount of money on the table)
  • why no one cares about you (and how to use this curious psychological phenomena to boost sales)
  • the CRITICAL ELEMENT of email sequences that make people whip out their credit cards (and how to use it TODAY)
  • to teach or not to teach… THAT is the question (Neville has a very interesting perspective on this)
  • an old-school advertising formula that never ceases to deliver (this is so BRAIN DEAD SIMPLE that even a neanderthal can use it to write sizzling copy)
  • how to be interesting (remember.. the cardinal rule of marketing is “don’t be boring”)
  • at what point should you ask people to take action?
  • the “trust factor” element of email marketing that you ignore AT YOUR OWN RISK
  • a strange profit-boosting way of writing emails that has nothing to do with catchy words or sizzle-copy

Email Marketing Podcast Episode 1


Intro and outro backing music: Forever More by CREO

This podcast is edited and produced by Authority Engine. Learn more at AuthorityEngine.com.

Click Here to Leave a Comment Below

John McIntyre - July 3, 2016

Hey guys!

I forgot to mention that I recently released a free Email Copywriting Crash Course that teaches you how to become a well-paid freelance copywriter.

If you dream of quitting your job and getting paid to write copy (or maybe you have an agency and you want to offer email copywriting services to your clients), get started with this crash course because it'll make you an email marketing rockstar.

If you do check it out, let me know what you think :-)

And if you'd rather just pay someone like me take care of your copy for you, contact me and I'll help you personally.

Jonathan Roseland - December 9, 2013

This episode was so compelling that I got distracted while listening to it in the grocery store here in Colombia and I let a nun cut me in line #loco

Gabe Turner - December 16, 2013

Really loved this episode. Thanks for introducing me to Neville! I got lost in his site and watching his excellent youtube videos after listening.

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